Chloe Hooper departing PHD to set up her own business

PHD regional head of growth and marketing, Chloe Hooper is departing the agency today after seven years, with plans to set up her own business.

Hooper was promoted just under 12 months ago to her current role, co-leading business growth in the region with Garth Farrar, PHD’s head of business development. Hooper’s replacement has not yet been confirmed.

In a note to Mumbrella, Hooper said: “True to form, I’ve decided to do the thing that scares me most. Except this time, I’ll be starting my own business. Quite frankly, I’m just as scared of failure now as I was back then. I take comfort in the knowledge that I am not starting again, I’m starting from experience.”

Chloe Hooper

Hooper has been travelling Australia for the past three months, working remotely in an attempt to avoid the ongoing lockdowns, penning the note from the same hostel she first stayed in when moving to Australia seven years ago she said it was “the universe’s way of telling me something”.

Hooper has been within the Omnicom Media Group for nine years, joining from sister agency OMD in London in 2015. During her time at PHD, she has played a key role in client wins which have included CUB, Unilever, 7-Eleven and Volkswagen.

Outside of her responsibilities at PHD, Hooper is an industry leader in the mental health advocacy. A qualified mental health first aid trainer and active member of Mental Health First Aid she has delivered a training course in conjunction with The Return to Workplace Guide and social enterprise Mood Tea. Earlier this year, she led a Mumbrella Sessions on dealing with mental health.

Further news on Hooper’s business will be revealed in the coming months, as she told Mumbrella the details were still being ironed out.

Commenting on the team she has worked with, she said: “I was blessed at PHD with a leadership team that I respected. They have all earned the right to be followed.”

Hooper has been working remotely for the past three months

She also encouraged those starting out in the industry to say yes to any training opportunity they may be offered. “Put yourself and your development first. Not only will this be great for your growth, prioritising training and development earns the respect of others.

“Upon announcing I was going out on my own, I have been overwhelmed by the generosity and care that I have been shown by people within the industry. People seem to genuinely want to help, and many have assisted in guiding me to where I am now; at the bottom of a new mountain that I can’t wait to climb.”


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