NRMA reminds customers of the value of its roadside assistance
Customers reflecting on the remote and inconvenient locations they received help from NRMA Roadside Assistance at is the focus of a new marketing push ahead of the Easter holiday period.
The campaign, from Saatchi & Saatchi aims to highlight the connection between the roadside assistance team and its customers to show how the service will go the extra mile to help.
“The NRMA has an unrivalled history of keeping Aussies moving. Members of the NRMA know wherever they go and no matter what happens, The NRMA will always lend a helping hand to keep them moving to where they would rather be. This campaign seeks to reinforce the lengths that The NRMA and our technicians will go to help our members,” said general manager of marketing Darren Jones.
