NSW government opens tender for media agency services

Four years after UM was appointed to its media buying account, the NSW Government has opened a tender for its media agency services.

UM won the media buying account for the NSW government in 2013, replacing Mediacom.

At the same time, ZO won the account for classified notices, while Match (now Blue 449), Mediacom, and Optimum Media Direction were also appointed to the media planning panel.

The new tender, which opened on 18 May, is searching for agencies which can “secure a better way of working and delivering effective advertising messages”.

The description says: “The objective is to deliver a successful media planning and buying service that is structured effectively and appropriately to meet the current and future advertising needs of the individual government departments and agencies, and that best represents the NSW Government.

According to the notice, the NSW Government is hoping to become more efficient in media buying and planning through technology. “Transparency” and “efficiency in resource and fee structure” will be key to a media agency’s success, the notice added.

All agencies must submit their applications by 21 June at 5pm.

The NSW Government tender follows the Victorian government, which kicked off its Master Media Services Tender in April. 


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