15 marketers, controversial CEO, TV personalities, and four agency bosses join final Mumbrella360 lineup
A final tranche of top level speakers have joined the lineup for Mumbrella360, which takes place in Sydney in a fortnight’s time.
Sue Morphet, former CEO of Pacific Brands, has joined the panel for Growing Through Adversity, in which media executives and personalities share the biggest personal or career challenge they faced, and how it changed them. Morphet was for a time among one of Australia’s most controversial CEOs when she took the decision to take manufacturing offshore, a move which helped safeguard the company’s future but was subject to massive press scrutiny and union protest.
Morphet: Growing through adversity
And a string of marketers have been revealed on the lineup. Joining a panel discussion on Australia’s most authentic brands are Sandra De Castro from AGL, Christine Corbett from Australia Post, Leonora McEwen from Hyundai and Patrick Delany, boss of Fox Sports.
Stewards of Australia’s most authentic brands
In “CMOs unplugged”, new PwC chief creative officer Russel Howcroft will lead a panel of top tier marketers including News Corp CMO Tony Phillips, former ANZ bank marketer Louise Eyres and IAG CMO Brent Smart to discuss the state of the marketing industry.
CMOs unplugged
Other marketers confirmed to speak at the event include former Woolworths GM of marketing Luke Dunkerley, Optus marketing boss Melissa Hopkins, ANZ head of marketing Carolyn Bendall, MetLife Insurance head of marketing Paul Bennett and outgoing HCF CMO Jenny Williams.
Meanwhile, consumer psychologist Adam Ferrier will lead a debate on the science of brand strategy featuring outspoken marketer Andy lark, Lenovo marketer Danielle Uskovic, Diageo’s Adam Ballesty and creative Jim Ingram.
Amd Westpac’s Toby Dewar will be among panelists discussing how measurement plays into the media transparency debate.
Media agency bosses recently revealed on the program include John Preston, CEO of Blue 449, and PHD boss Mark Coad. Coad will lead a debate between former rivals Harold Mitchell and Anne Parsons on the relative merits of television and outdoor. Mitchell founded Mitchell & Partners, which is now Dentsu Aegis Network, and currently chairs Free TV Australia. Parsons was for many years boss of the agency now known as Mediacom and is now a board director of outdoor firm QMS.
Battle of the screens; TV versus outdoor
Also newly on the program is a first local public appearance for Damien Cave, the New York Times’ first Australian bureau chief. Cave will be joining a lunchtime debate on the future of independent journalism.
The conference will see Sky News presenter Paul Murray return as moderator during the event, while TV personality Jules Lund will be hosting a stream too.
Murray: Returning as Mumbrella360 moderator
Another celebrity recently added to the lineup is Osher Gunsberg, who will present a session run by Think TV.
Gunsberg: Hosting Joe vs The Bubble
The Joe vs The Bubble session will reveal details from one of the largest surveys of its type ever undertaken of 1,500 media and marketing professionals, contrasting their outlook and habits with ordinary Australians.
Mumbrella360 takes place at the Hilton Hotel in Sydney, with networking on Tuesday June 6 and the conference on June 7 and 8. The conference program, and details of how to buy the final tickets, are available on the Mumbrella360 website.
Can’t wait to hear Think TV’s unbiased data presented.
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