NSW promote the importance of creative industries with series of interactive videos

The NSW government has partnered with creative youth charity I-Manifest, Flume’s side project What So Not and NSW creatives to create career videos promoting the creative industries.

The lead video,’Choose your Own Creative Career’ is centred around a music video production for What So Not’s new single Jaguar. Viewers take their part in the making of the film clip by changing the clips’ direction by choosing from different options such as what to dress the characters in and what other characters should appear in the clip.

Acting Premier Andrew Stoner, the Minister for Trade and Investment, said in a statement: “In NSW, the creative industries directly employ more people than mining and agriculture combined, and generate around $1.4 billion each year in exports. We need to promote to young people the importance of creative industries to their future and to the growth and competitiveness of the State’s wider economy, in addition to their positive social and cultural impact.”