NSW promote the importance of creative industries with series of interactive videos

The NSW government has partnered with creative youth charity I-Manifest, Flume’s side project What So Not and NSW creatives to create career videos promoting the creative industries.

The lead video,’Choose your Own Creative Career’ is centred around a music video production for What So Not’s new single Jaguar. Viewers take their part in the making of the film clip by changing the clips’ direction by choosing from different options such as what to dress the characters in and what other characters should appear in the clip.

Acting Premier Andrew Stoner, the Minister for Trade and Investment, said in a statement: “In NSW, the creative industries directly employ more people than mining and agriculture combined, and generate around $1.4 billion each year in exports. We need to promote to young people the importance of creative industries to their future and to the growth and competitiveness of the State’s wider economy, in addition to their positive social and cultural impact.”

What so Not’s Emoh Instead and Flume said: “Growing up, we didn’t really know it was possible to make a sustainable living from being creative and doing what we love. We had a lot of fun making the video and we hope it encourages other people to turn their creative aspirations in a career.”

  • Client: NSW Department of Trade & Business’s Innovation Policy + I-Manifest
  • Created by Feeling
  • Produced & Directed by Heckler & Feeling
  • Executive Producer: Will Alexander
  • Interactive Director, Interactive Producer & Co-Writer: Ben Korbel at Feeling
  • Chief Facilitator & Interactive Co-Writer: Joanna Pretyman at I-Manifest
  • Music Video Director: Andrew Holmes at Heckler
  • Lead Interactive Design & Motion Graphics: Erica McEwan
  • Additional Interactive Motion Graphics: Mark Simpson at Sixty40
  • Interactive Sound Design: Nat Joyce & Simon Lister at Nylon Studios
  • Video Editing: Greg Constantaras at Heckler
  • Music Video Art Direction: Toby & Pete
  • Script Development & Creative Direction: Steve Jackson
  • Music Video Producer: Johnny Greally at Heckler
  • Music Video Design Director: Brent Grayburn at Heckler
  • Wardrobe: Pip Edwards, Chris Leger & Missy
  • Production Design: George Liddle, Ashley Marcos
  • DOP Music Video: Kevin Scott
  • DOP Interactive: Tim Kindler
  • Public Relations: Sonia Caeiro at Catfish, Joanna Pretyman
  • Venue: Studios 301
  • Music: What So Not
  • Artist Management: Future Classic
  • Interactive Video Player & Implementation: Interlude & Artistree

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