NSW Government to inject $200m into tourism initiatives

November 17, 2020 5:44

The NSW Government is investing $200 million into NSW tourism to drive visitation and visitor spending in the state.

NSW tourism minister Stuart Ayres said boosting the NSW economy through marketing campaigns, strategic events and industry development was critical to the state’s recovery.

The state’s tourism and major events agency, Destination NSW, will be using the funds to promote tourist attractions and experiences through campaigns, in order to maintain awareness in international markets so that Sydney and NSW are top of mind when border restrictions ease.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.