Grill’d promotes ‘healthy’ fried chicken outside KFC stores to lure staff

Grill’d is targeting the employees of competitor KFC to defect to the brand, offering staff in uniform free ‘Healthy Fried Chicken’ – or ‘HFC’ – to mark the launch of the new product range.

Running for the duration of the launch week for the new product range, the initiative also sees media trucks positioned outside KFC stores in Sydney and Melbourne declaring, ‘Dear KFC employees, you get free HFC’.

Grill’d is targeting the employees of KFC