NSW PR winners revealed

PR agencies Hill & Knowlton, 303, Weber Shandwick, Carpe Diem, Sefiani Communciations Group, Cube PR and Reputation won the top prizes at last night’s NSW heat of the Public Relations Institute of Australia Awards.  

Andrew Collett, PRIA’s NSW President and MD of Hill & Knowlton Australia, said: “At a time when many industries are experiencing decline, the public relations industry has enjoyed greater recognition as a strategic business function.”

The evening saw prizes at three levels, Winner, Highly Commended and Commended, across 16 categories. The winners go through to the national Golden Target Awards, which will be presented at the PRIA conference in Brisbane on October 26. The roundup of winners in other states can be on the PRIA website.

PRIA NSW awards:

Government Sponsored Campaigns

  • “Be Graffiti Smart” Awareness Campaign Cecelia Haddad, Marketing Elements COMMENDED
  • Business Club Australia @ Beijing 2008 Olympics Ashley White, Austrade HIGHLY COMMENDED
  • Advanced Technology Trials Terri-Helen Gaynor, Reputation Pty Ltd WINNER

Public Affairs

  • Australians Deserve Fair and Affordable Access to High Speed Broadband Amanda Galmes, n2n Communications HIGHLY COMMENDED

Issues Management

  • Coal Chain Gatecrash Michael Henderson, Spectrum Communications COMMENDED

Recovery Communications

  • Chrisco Christmas Hampers Jackie Crossman, Crossman Communications COMMENDED
  • IAG: The Road to Recovery Carolyn McCann, Insurance Australia Group (IAG) HIGHLY COMMENDED

Community Relations

  • Futures Plan 20 Georgina Inwood, City of Canada Bay HIGHLY COMMENDED
  • The Vision Van Anne-Marie Sparrow, Cube PR WINNER

Internal Communications

  • Live Positively Festival Tam Sandeman, Impact Employee Communication COMMENDED
  • IAG: Building The Corporate Office Carolyn McCann, Insurance Australia Group (IAG) HIGHLY COMMENDED

Investor Relations

  • Mortgage Choice – Investor Relations Terri-Helen Gaynor, Reputation Pty Ltd COMMENDED
  • Programmed for Victory Ashley Rambukwella, Financial and Corporate Relations HIGHLY COMMENDED
  • Manchester Unity – MCF Merger Robyn Sefiani, Sefiani Communications Group WINNER

Consumer Marketing & Social Marketing incl Prescription Medicines

  • Positioning New Caledonia Liz McLaughlin, Horizon Communications COMMENDED
  • The Million Dollar Package Liz McLaughlin, Horizon Communications COMMENDED
  • Boldy Launching a 3G SMARTPHONE Michael Henderson, Spectrum Communications COMMENDED
  • Orchestrating a Paradigm Shift in the Treatment of Type 2 Diabetes Kirsten Bruce, VIVA! Communications HIGHLY COMMENDED
  • Visit Scandinavia Susanne Carpenter, Carpe Diem PR & Events WINNER

Business-to-Business Marketing incl Merger Acquisitions

  • Identifying the Gap: The Telstra Productivity Indicator Kieran Moore, Howorth COMMENDED
  • Profile of Nursing Workforce in 2020 Adrianne Kern, TEXT 100 COMMENDED
  • Clarius Skills Index Chris Newlan, Lighthouse Communications Group HIGHLY COMMENDED

Special Event/Observance

  • FWPA – National Carperters Day Peter Lazar, PPR COMMENDED
  • Commonwealth Bank Southern Stars Mikaeli Costello, Splash Consulting Group COMMENDED
  • Resident Evil 5 Launch Simone Drewry, Mango Sydney HIGHLY COMMENDED
  • Bidwill Blitz Build Emma Jane Granleese, Weber Shandwick WINNER


  • Sustainable Futures Forum Gabriel Wong, Max Australia HIGHLY COMMENDED
  • MobileMuster Guiness World Record Campaign Peter Lazar, PPR HIGHLY COMMENDED

The Arts

  • 100 Faces, 100 Stories Liz McLaughlin, Horizon Communications COMMENDED

Health Organisations

  • Hearing Health PR Campaign Kate Dorrell, Australian Hearing COMMENDED
  • Social Network is Livewire for Sick Kids Kieran Moore, Howorth HIGHLY COMMENDED
  • Bloodwatch – the transfusion question Melanie King, 303 WINNER

Corporate Social Responsibility

  • Hand-in-Hand Liz McLaughlin, Horizon Communications COMMENDED
  • Transform Homelessness Campaign Amanda Little, Edelman HIGHLY COMMENDED
  • Sony Ericsson time2rock: Volunteer Now to Rock Later Michelle Hutton, Hill and Knowlton WINNER

Low Cost/Pro Bono

  • Make a Date with Amy Michael Henderson, Spectrum Communications HIGHLY COMMENDED

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