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NSW Rural Fire Service re-appoints JWT to creative account

The NSW Rural Fire Service has re-appointed WPP’s J. Walter Thompson (JWT) Sydney as its creative agency of record for another three years.

For its next campaign, due ahead of next summer’s bushfire season, the message will focus on improving the quality of bush fire preparation and highlighting the personal responsibility taken by individuals living in at-risk households across the state.

JWT has held the account for six years

JWT has held the account for the past six years.

Paul Everson, MD at JWT Sydney, said in a statement: “We are very excited to be appointed to work with the RFS again. Together we have created highly effective and awarded campaigns and we look forward to continuing our relationship and delivering the next phase of the campaign.”

Troy Gersback, campaign coordinator at NSW RFS, added: “Strong creative idea that really resonated with both us as an organisation and consumers in research alike.

“Their in-depth understanding of our challenges was clear throughout the entire pitch process, resulting in a campaign we firmly believe will deliver the change in behaviour we are after.”

JWT’s clients include Vodafone, Kit Kat, Kimberly Clark and NSW Cancer Council.

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