Canberra venue’s ‘Fuckday 20 April’ ad deemed inappropriate by ad watchdog

Food, bar and events venue Smith’s Alternative has had its A-frame “Fuckday 20 April” signage banned by Ad Standards for its inappropriate and offensive use of language.

Smith’s Alternative, located in Canberra, said in response its proprietors and staff held a different opinion on what constituted offensive language.

Smith’s Alternative is located in Canberra

The A-frame ad, which displayed “fuckday 20 April” listed the shows on at the venue for the day, was banned by Ad Standards because many people in the community would find the word “fuck” both offensive and inappropriate.

In its determination, the board noted the advertiser’s intended the message for an adult audience but considered that the advertisement’s placement on an A-Frame on the pavement outside Anytime Fitness locations meant the audience was broad and would include children.

Smith’s Alternative said the advertising has since been discontinued.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.