Marsh: “This is a nude swim not a nude picnic”
While the thought of a naked Craig Davis does not necessarily warm the cockles of Dr Mumbo’s heart, he’s glad to hear that a nude ocean swim masterminded by Nigel Marsh is proving popular with adland bigwigs.
On the day Marsh’s Sydney Skinny website went live on Friday the site crashed due to a surge in traffic.
The former Y&R boss and author of Fat, Fired and Forty, told Mumbrella: “The initial response has been fantastic. In fact, a little bit too fantastic, as the website crashed on Friday night due to traffic. Apologies to anyone who has had trouble signing up – the gremlins should all be fixed this week.”
Big industry names have already signed up.
Publicis Mojo creative chief Craig Davis, the W in BWM Paul Williams, IAG marketer Mark Collis and Gruen regular Dan Gregory, the CEO of The Impossible Institute, are among those taking part.
But Marsh is wary that some may be frightened off by the prospect.
He said: “For anyone who wants to take part but is nervous about being seen naked, it’s important to stress this is a nude swim not a nude picnic.”
“If you want, you can get in the water before throwing your cossie up the beach. Everyone is clothed on dry land,” said Marsh.