Number two for speedy bookings?

March 14, 2011 1:25

Dr Mumbo is always fond of the chest-beating that accompanies the publication of Nielsen’s annual media agency rankings.

Today’s Financial Review includes a full page ad from Group M declaring that it’s still Australia’s number one media agency group.

But rather curiously, Mitchells’ customary ad proclaiming itself number one media agency does not appear in the AFR this year – instead it’s in The Australian’s media section.

And what’s odd about that? Well Fairfax Media – owner of the AFR – is a Mitchells client, so you’d have expected the love to go in that direction.

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2 COMMENTS

TCR 14 Mar 11

Did you check page 6?

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check page 6 of the AFR 14 Mar 11

Mitchells ad is in fact in the AFR, it’s on page 6 🙂
Mitchells went in both The Australian and AFR, but Group M went in just the AFR.
media in The Aus is a great section though, not sure why group M isn’t in there?

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