Number two for speedy bookings?
Dr Mumbo is always fond of the chest-beating that accompanies the publication of Nielsen’s annual media agency rankings.
Today’s Financial Review includes a full page ad from Group M declaring that it’s still Australia’s number one media agency group.
But rather curiously, Mitchells’ customary ad proclaiming itself number one media agency does not appear in the AFR this year – instead it’s in The Australian’s media section.
And what’s odd about that? Well Fairfax Media – owner of the AFR – is a Mitchells client, so you’d have expected the love to go in that direction.
Dr Mumbo is sure that the story doing the rounds that Group M nipped in first and booked the only page available near the AFR’s marketing section is wide of the mark.
Did you check page 6?
User ID not verified.
Mitchells ad is in fact in the AFR, it’s on page 6 🙂
Mitchells went in both The Australian and AFR, but Group M went in just the AFR.
media in The Aus is a great section though, not sure why group M isn’t in there?
User ID not verified.