You may remember at the beginning November, Razor, sister creative agency Us and Curious staged a dance flashmob at Bondi Beach for the Flip video camera. At the time, comments were mixed, but a month on, looking at the number of views it’s received on YouTube, it’s got to be put down as a good day’s work.
At the time of writing, the first, rough video they posted is approaching a third of a million views.
And the more edited version that followed has clocked up nearly 75,000.
Even the Mardi Gras-themed spoof response has had 237,000.
I’d say the client would be happy with all that.