Nunn Media announces acquisition of Sydney digital marketing agency
Indie media agency, Nunn Media, has officially acquired Indago Digital – a digital marketing agency based in Sydney.
The acquisition will see Indago meld with Nunn’s international digital agency, Alley Group, along with increasing Alley’s employee roster in Australia to 65 people.
As part of the move, Indago will fold its services – analytics, data, digital media, web development and enterprise search engine optimisation (SEO) – into the Alley ecosystem.
Moving forward, the agency’s managing director, Gary Nissim, will take on the position of chief executive officer (CEO) of Alley Australia, where he will collaborate with the global and local leadership team, inclusive of Alley Melbourne’s newly appointed general manager Di Sandhu. Nissim’s leadership role will commence effective immediately.
“Nunn Media has had an exceptional few years in terms of its commercial performance, capability enhancements, and the people it’s attracting as part of a strong growth trajectory,” Nunn Media’ founder and CEO, Matt Nunn, said.
“With digital marketing currently representing 70 per cent of revenue, Nunn’s acquisition and product strategy remains focussed on new and complementary capabilities to our brands, with an emphasis on digital media, technical web development, data, and analytics. Indago, therefore, is a perfect fit for us.
“Data is a client’s most powerful asset, so integration of Indago’s proprietary products and methodology will further accelerate Alley and Nunn’s data and analytics capabilities.
“I have known and respected Gary and the Indago business for a number of years and can confidently say that he is an exceptional leader and thinker. His team brings a unique set of capabilities to our group and we are delighted to be working together.”
According to Alley Group’s global CEO, Nick Lavidge, both Indago and Alley possess the same ethos on return-on-investment and marketing practices. That is, businesses should actively invest in their marketing in order to make money from it.
He added: “With its unique capabilities we feel that Indago will help enable Alley’s client promise of doing more with less, and as a result, accelerate Alley’s growth. We welcome Gary and his team to the Alley family with open arms.”
Nissim also weighed in on the news. The former head of digital performance at Omnicom Media Group praised Alley and Nunn as “a natural choice” for a business partnership, while also expressing his excitement at what lies ahead.
“Finding the right partner for the future of your business and team is critical and after a number of approaches over the years, Nunn and Alley were a natural choice,” he said.
“We have complementary business visions, a common client focus and share strong momentum and team culture. I can’t wait to help Alley continue its exceptional journey and look forward to working with Matt Nunn, Matt Crook, Nick, and the entire Alley team.”
The acquisition comes just over one month after Nunn Media announced it had picked up a new senior account manager and innovation and strategy head.
Indago Digital’s client catalogue contains Australian organisations and international brands, including Hays Recruitment and ADT Security. Meanwhile, Alley has retailer JB Hi-Fi, Tinder, Seafolly and more as clients.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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