Nunn Media lands Bakers Delight’s tasty pitch
Nunn Media has won the media duties of bakery franchise Bakers Delight after a competitive pitch, Mumbrella can reveal.
The agency took over the media duties on print, online, broadcast and digital media channels from incumbent agency PHD, which won the account in 2016 from OMD.
It is understood that Nunn Media and PHD both pitched for the account in 2016.
With the new duties, Nunn Media will support Bakers Delight’s objective to maintain high brand awareness in Australia, New Zealand, Canada and the USA, and introduce the brand to new customers.
Jodi Murray-Freedman, director of marketing at Bakers Delight said Nunn Media’s operational excellence and integrated digital media capabilities made it the ideal partner.
“We’re proud to appoint Nunn Media to deliver media buying services that will elevate the Bakers Delight brand. Nunn Media’s operational excellence, broad suite of integrated digital and traditional media capabilities and strong understanding of our customers’ media consumption habits will be invaluable”, she said.
Matt Nunn, managing director of Nunn Media, said: “Nunn Media is proud to work with Bakers Delight, a nationally loved brand that plays an important role with Australian families and their local communities.
“This client win is a testament to our breadth of integrated capabilities, specialist team and commitment to outstanding client service.”
Nunn Media currently has over 200 employees, globally.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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