Nunn Media’s performance agency Alley absorbs Innovate Online as it pivots towards ‘precision’

Darcy Song

May 16, 2023 10:15

Nunn Media’s digital agency Innovate Online has merged into its performance agency, Alley, with a new positioning for the latter as “the precision agency” that aims to help brands reduce ad wastage.

The Australia and US-based Alley was acquired by independent media agency Nunn Media in 2021, while Innovate Online was bought in 2015.

The new merger will add 25 consultants to Alley’s headcount, with new offerings such as SEO optimisation, while Innovate Online’s office will become its Melbourne headquarters.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.