Dr Mumbo

Nutella Quit Thinking

nutella fat kidsThe benefit of email is that it allows agencies to send a mass message to a lot of media outlets at once.

The drawback of email is that it allows agencies to send a message to a lot of media outlets at once.

Let’s say, for instance, that you’re a sugar-packed spread that tastes of chocolate and disappointment. And let’s say that you’ve admired from afar Coke’s personalised Coke cans. And four years later, you’ve decided it’s time to jump in and, erm, borrow the idea.

What better media outlet to tell all about it than sugar-sceptic healthy eating site, I Quit Sugar?


Nutella I Quit Sugar

Well done, Momentum Worldwide. That post from IQS detailing sugar content, dodgy vegetable oil, health problems and marketing to kids certainly does trigger some robust debate. And it will make a great cutting for the client campaign report.

The Nutella announcement

The Nutella announcement

Meanwhile, you can personalise your own labels on the Your Nutella website. It’s fun.

nutella diabetes

12.10pm update: As is Twitter’s wont, things ave escalated, with various other Nutella label contributions riding the social media wave…

nutellanutella deez nutsnutella forseeable circumstancesnutella hitlernutella isnacknutella nutsacknutella poopnutella regretnutella vegemite


nutella poloniyum


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