oBike donates 100% of today’s proceeds to help cure childhood cancer
oBike is teaming up with the Children’s Cancer Institute, donating 100% of the proceeds from today’s Sydney CBD rides to the childhood cancer research.
The announcement:
Today (Friday 13 October 2017) Sydney’s first dockless bike sharing service oBike is teaming up with the Children’s Cancer Institute, donating 100% of the proceeds from Sydney rides to the childhood cancer research.
oBike’s yellow bikes have started popping up all over Sydney. The polarising new service allows anyone to ride a bike anytime anywhere – simply by downloading the app, and scanning the code on the bicycle to unlock.
Today, Sydney oBikes will be adorned with ‘Endure for a Cure’ branding – the Children’s Cancer Institute’s 12 hour bike relay fundraiser which will be held on Friday 20 October 2017. Some bikes will also have a photo and a message in their basket, introducing riders to some of the children that the funds raised will support.
The Executive Director of Children’s Cancer Institute, Professor Michelle Haber AM, said all of the funds raised by oBike and the Endure for a Cure campaign will go directly to research.
“As the only independent medical research institute in Australia wholly dedicated to childhood cancer, our role is vital. Because, despite our progress, cancer still kills more children than any other disease. Campaigns like Endure for a Cure help us raise the funds we need to further our research, so we can one day find a cure for every child with cancer,” Professor Haber said.
“Not everyone can commit to taking on a 12 hour bike relay, but with the support of oBike, now everyone can get behind Endure for a Cure. If you see a yellow oBike this Friday, be sure to jump on for a ride and help us cure childhood cancer!”
Endure for a Cure is a unique 12 hour team cycling event, raising funds for childhood cancer research.
Source: oBike media release
