Facebook launches Street Smart small business marketing campaign

Facebook today has launched their ‘Street Smart’ campaign showing small businesses how to improve their digital marketing using the company’s services.

In a first for the company, Facebook took over the main street in the Melbourne bayside suburb of Mordiallac for three days for the program where staffers showed local small businesses how to use Facebook and Instagram.

“Street Smart was the first time Facebook launched a small business community activation of this kind anywhere in the world,” Alexandra Sloane, program lead and Head of Marketing Facebook and Instagram, ANZ ”

“Over the duration of Street Smart, Facebook worked with three key businesses owners, who were taught the very accessible tricks and tools big companies use, all through their mobile phones. The three local SMBs were OCD Skateshop, Noomi and Albatross Brewery. With each of these businesses, the Facebook team worked with the owners to show them how to overcome their business challenges and best market their products across both Facebook and Instagram.


For the campaign the company has launched a series of videos profiling the local businesses and the Mordiallac program.


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