Obnoxious Poms for BMF’s Lions Test campaign
Creative agency BMF has released a series of ads promoting the Lions Test, featuring an English rugby fan making fun of Australia.
Four ads have been released for Network Ten so far, each running at 20 seconds, and BMF says there are more planned as the series goes on.
Each ad focuses on an English fan sitting in a pub, making fun of everything from wallabies (the animal) to Australian food and Australian television. An arm, clad in a yellow and green sleeve, slaps a sticker saying “Keep the Brits Quiet” over the man’s mouth at the end of each ad.
The most recent ad shows the fan gloating over the Lion’s win against the Wallabies on Saturday.
Alex Caredes, BMF’s director of business development, said he hopes the ads stir up an “age-old rivalry.”
“We’ve all heard of whinging poms, and whinging brits, these ads speak specifically to the recent influx of whinging Lions
supporters.
“Turning these around in just a few days from brief to on-airis a great achievement, and goes to show what you can get done when you have the right relationship and systems in place.”
Creative credits:
- Client: Channel Ten
- Agency:BMF
- CD: Justin Ruben
- Copy: James Beswick
- Art Direction: Jonty Bell, Lincoln Grice
- Director of Business Development: Alex Caredes
- Account Manager: Will Woods
The irony of Australians, a people well known for the fact that despite their being blessed with so many things, spend most of their time bitching, calling the English whinging, never ceases to make me chuckle.
Unlike these ads.
Which are incredibly lazy, which is probably why they didn’t take long to write.
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Having been at a rugby lunch recently where legend ex Lion player (Now sky commentator) Will Greenwood was guest speaker. Brits at their best I was crying it was so funny. Unlike these ads.
If you want to capture a Lion, get into the jungle. AKA the pub and interview a few real people. Not a few actors that moved here 20 years ago.
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Lions supporters do often come across as obnoxious prats though…
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Left wondering whether anyone involved with this crap has ever actually watched a Wallabies match. Utterly pissweek and devoid of any emotional connection to Wallabies fans. Fake, fake, fake.
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How original.
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At least wallabies are an indigenous animal as a mascot.
The Poms use of “Lions” is fake, as lions are African.
I suggest renaming them the Ferrets. Or Badgers.
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