Octagon loops Australia into regional mix with two executive appointments
Octagon, the IPG-owned sports marketing and entertainment agency, has appointed Ben Hartman as new APAC head and hired Lizi Hamer as the company’s first regional creative director overseeing the entire region including Australia.
Hartman, who started out his career with Octagon as an intern in the Sydney office 10 years ago, sees his role expanded from GM for Southeast to APAC MD, and he will oversee the agency’s operations in Tokyo, Seoul, Singapore, Mumbai, Shanghai and Sydney, where he will be based.
Hartman: new APAC head
He replaces Sean Nicholls, who leaves the company he was worked for since 1996, latterly as APAC president.
Lizi Hamer joins as the company’s first creative resource after a stint at Arcade in Singapore, where she spent just over a year as creative director. Hamer’s CV includes senior creative roles at Sapient Nitro in Singapore and Saatchi & Saatchi Australia.
Hamer: new regional creative director
“We’ve always worked with this theory that you don’t have to be a creative to be creative. We’ve done a lot of good work without a creative department. But it got to the point where we realised that we wanted to do things quicker, and we needed specialists,” said Hodge.
