News

Toyota creates local version of Yaris ad promoting car as safe but fun

A new ad attempting to position the Toyota Yaris as safe but exciting has gone to air.

The ad was produced by creative agency Oddfellows and features a responsible father taking his daughter to buy her first car. The serious-looking girl squeals with excitement while the father steps away.

The ad is an almost shot-for-shot remake of an ad for the brand made by Saatchi & Saatchi in the US, even featuring each character wearing the same clothes and identical types of pictures on the reception desk.

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