Office supply brand Office Choice has launched a new campaign introducing its “brand amassador” Joan the office manager, a reference to Mad Men’s redheaded office manager Joan Holloway.
Created by AdMark, the campaign features a series of commercials introducing Joan and her “office hack” solutions, with the tagline “Consider it sorted” featured across the commercials.
Office Choice marketing manager Diana Di Cecco said: “Our new tag line is attributed to the sentiment of reliability and its tone is a reflection of our cheeky attitude and brand personality. Sorted. It’s the Australianism for getting things done.”
Complementing the various commercials, is radio, print, digital and social media with Joan also coming to live with her own LinkedIn profile and email address which consumers are encouraged to email their office dilemmas to.