Officeworks launches its 2018 back to school campaign

January 2, 2018 11:41

Officeworks has brought in the new year with its 2018 Back to School campaign, showing a child’s education journey from a parent’s perspective.

The integrated campaign by AJF Partnership launched on December 28 is led by a 45-second TV commercial and extends across print, radio, outdoor, online, direct mail, content marketing and cinema.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics