Offspring launches with 1.1m for Ten as Latham’s 60 Minutes show finishes third

Ten’s launch of Melbourne-based relationship drama Offspring in a two hour episode worked reasonably well for the network, delivering an average audience of just over 1.1m on Sunday night.

The show was seventh for the night according to preliminary overnight metro ratings from OzTam.

However, Offspring’s popularity fluctuated across Australia. In Melbourne, the show was sixth, although it was most popular in Perth where it was fourth. In Brisbane it was 15th.

Meanwhile Modern Family has continued to fade for Ten, only just getting above 1m viewers on Sunday night.

And last night saw Nine air its controversial 60 Minutes guest slot from former Labor leader Mark Latham.

But despite a week of controversy, 60 Minutes pulled in an audience of just over 1.3m, third in its timeslot behind Seven’s Dancing With The Stars (1.362m) and Ten’s Talkin Bout Your Generation (1.38m). (However, it should be noted that Latham’s segment was on first on 60 Minutes and as Mumbrella does not have access to minute-by-minute ratings it is possible that viewing was higher towards the start of the show.)

On SBS, the free to air premiere of the latest series of 50s adland drama Mad Men disappointed, with the show failing to make it into the top 50 for the night.

Sunday’s top 15 shows:

  1. Seven News Seven 1.626m
  2. Nine News Nine 1.489m
  3. Talkin’ ‘Bout Your Generation Ten 1.438m
  4. Dancing with the Stars Seven 1.362m
  5. Sunday Night Seven 1.331m
  6. 60 Minutes Nine 1.310m
  7. Offspring Ten 1.124m
  8. RBT Nine 1.089m
  9. Send in the Dogs Nine 1.071m
  10. Modern Family Ten 1.015m
  11. Rules of Engagement Ten 0.979m
  12. Life ABC 0.959m
  13. CSI: Crime Scene Investigation Nine 0.944m
  14. ABC News ABC 0.925m
  15. Bones Seven 0.700m

Sunday’s share:

  • Seven: 27.1%
  • Ten: 22.6%
  • Nine: 21.9%
  • ABC1: 11.8%
  • SBS1: 4.6%
  • GO!: 4.6%
  • 7TWO: 4.1%
  • One: 1.6%
  • SBS2: 0.6%
  • ABC2: 0.5%
  • ABC News 24: 0.5%
  • ABC3: 0.2%

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