Ogilvy hires former BMF duo as new Sydney creative directors

The Ogilvy Network ANZ team has expanded with the recruitment of two Sydney-based creative directors.

Lisa Down and Leila Cranswick will work closely with CCO Toby Talbot and the Ogilvy Sydney creative leaders, tapping into and working with the agency’s multiple pillars as part of its focus on borderless creativity.

Creating a name for themselves at BMF over many years, Down and Cranswick have been working jointly for several years as associate creative directors and innovation leads across a range of leading brands, together creating award-winning campaigns for clients such as ALDI, Tourism Tasmania, TAL, the Federal Government, and Insuranceline.

Talbot welcomed the duo to their new roles on Tuesday: “To say I’m excited that Lisa and Leila are joining Ogilvy would be something of an understatement. The strength and depth of their work at BMF really impresses. The Tourism Tasmania ‘Off Season’. Divine. ‘One Talk at a Time’ for New South Wales Government. Deftly handled. I can’t wait to see what they do for us as newly minted CDs.”