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Ogilvy hires former BMF duo as new Sydney creative directors

The Ogilvy Network ANZ team has expanded with the recruitment of two Sydney-based creative directors.

Lisa Down and Leila Cranswick will work closely with CCO Toby Talbot and the Ogilvy Sydney creative leaders, tapping into and working with the agency’s multiple pillars as part of its focus on borderless creativity.

Creating a name for themselves at BMF over many years, Down and Cranswick have been working jointly for several years as associate creative directors and innovation leads across a range of leading brands, together creating award-winning campaigns for clients such as ALDI, Tourism Tasmania, TAL, the Federal Government, and Insuranceline.

Talbot welcomed the duo to their new roles on Tuesday: “To say I’m excited that Lisa and Leila are joining Ogilvy would be something of an understatement. The strength and depth of their work at BMF really impresses. The Tourism Tasmania ‘Off Season’. Divine. ‘One Talk at a Time’ for New South Wales Government. Deftly handled. I can’t wait to see what they do for us as newly minted CDs.”

Ogilvy Sydney ECD Bridget Jung added: “Bringing a team of this calibre to Ogilvy is truly exciting and speaks volumes about our continued commitment to investing in the best creative talent. Beyond the work, they’re smart, nice and rock a great line in alliterated first names.”

Leila Cranswick and Lisa Down

Cranswick steps into the new role after eight years working overseas in the photographic industry, before turning her hand to art direction. During her near decade-long experience in advertising, she has worked on ALDI, Tourism Tasmania, TAL, Budget Direct and Harley Davidson as well as winning joint Award School Tutor of the Year in 2020.

During her time at BMF, Down’s experience includes everything from leading ALDI retail copy to creating highly effective integrated campaigns for nearly every client in the building. She has tutored at Award School and presented at D&AD Shift Sydney.

In a joint statement, Down and Cranswick said: “The enthusiasm about Ogilvy from Toby, Bridget and the rest of the team was palpable from the start, and clearly it became pretty infectious. We’re excited to move into the next phase of our careers with great agency leaders and clients.”

Down and Cranswick’s hire follows other recent creative appointments across the Ogilvy network, including Chris Andrews and Ant Simmons as GCDs in Melbourne, and a range of creative promotions within the Ogilvy Sydney team.

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