Social Soup expands leadership team with two new appointments

Australia and New Zealand’s largest influencer business, Social Soup, has announced two new key appointments.  

Cara Norris has been promoted to the newly-created role of head of growth and partnerships, and Carolyne Gowen has been recruited as client partnerships director. 

Norris joined Social Soup in 2018 as Victorian sales director, growing the business and building valuable strategic solutions for clients with Social Soup’s suite of services.

Her new role will see her responsible for driving business growth strategies and working to build strong client partnerships.

Norris said she is thrilled to be heading up growth in this new leadership role, educating the market on what Social Soup does and how it can help clients achieve their goals. 

“Over the past six years in the business, I have seen how much our client offering has evolved,” she said.

“We have become much more sophisticated in influencer marketing, and I think that’s what makes us stand out.” 

Carolyne Gowan and Cara Norris

Gowen joins Social Soup from WOM Network, where she was partnerships manager for almost three years. She also founded and led the mindful leadership company, Still Your Mind, part time. 

In her new role, Gowen will be responsible for identifying and building partnerships nationally as the business continues to expand. 

Gowen said: “Social Soup is at the forefront of influencer marketing, and I’m excited to be working with them to really drive growth. It’s an exciting time for the business and what we can offer clients. I look forward to making sure the market really knows how smart our capabilities are.”

Social Soup founder and CEO Sharyn Smith welcomed Norris and Gowen to their new roles on Tuesday. 

“As the head of growth and partnerships, Cara will be leading the team to better service client needs and build out our strategic approach to growth with commercial and marketing responsibility,” Smith said.

“And a big welcome to Carolyne, who is already proving herself as an incredibly valuable team member. We look forward to having her alongside us in this new stage of innovation and growth.” 


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