Ogilvy hunts ‘World’s Greatest Salesperson’
From best job, to ultimate job, to greatest job and now greatest salesperson.
Yep and this time it’s an ad agency getting in on the action.
The brief? Sell a brick. That’s right, a brick.
Ogilvy’s global hunt – which is also open to Australian applicants – will see finalists flown to the Cannes International Advertising Festival to pitch their ideas on stage in front of ad execs.
I was waiting for the punch on the second video but it never happened.
Bold? Courageous? Creative? In everything they do? Well not with this dull-as-dull video.
If you are going to read like every other job ad for a salesperson, why not just put the info on a pdf instead of getting that dreary woman in front of a camera?
And I can’t comment on the other 4 videos, was too afraid of being bored shitless to watch.
Marie-Claire Barker’s speech was so emotive it sent shivers down my spine! Where do I sign?
Sheesh, sell a brick to a builder? With interest rates hiking up on mortgage amounts, we need a banana, not a brick.
I remember Dave Trott when he was at GGT set a brief to students – two glasses of water side by side – sell the glass of water on the right.
Maurice guy looks like Jaba the Hutt. Maaaaurice!
I have watched all the Olgivy videos, I have also watched two of the replies to the “Worlds Greatest Salesperson” applications.
I think if the respondants really paid attention they would realise that their videos don’t correspond to what Olgilvy is looking for.
They want potential salespersons to sell a brick, like a door to door salesman would. They want a personal touch.
They want to see the person doing the hard sell, not some lame video about bricks. That’s not selling them!
This is what background research is all about people, do it!
If you are lucky enough to win, you have to do the same sales pitch on stage infront of ad executives in Cannes, make it real, make it interesting, make us want this brick. Make the brick sound so special, that to have this brick, would be the only thing in life that would make the buyer stand above everyone in the world.
It is truly not that hard to come up with a sales pitch.
Think of the old saying “Selling ice to an eskimo”, but make it, “Sell a brick to the world”.