F.Y.I.

Ogilvy launches new tool to measure effectiveness

July 25, 2011 11:44

Ogilvy PR Australia has unveiled new tools to improve how the effectiveness of public relations is measured.

The announcement:

July 25, 2011: The practice of public relations is set for major change with Ogilvy PR Australia announcing a number of initiatives aimed at taking the company – and the profession – into the next decade.

On the back of research jointly commissioned by the company and chapters of leading Australian industry body the International Association of Business Communicators (IABC), Ogilvy PR has pledged to:

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Topics

Ogilvy PR