F.Y.I.

Ogilvy PR adds two staff – Sarah Creelman and Emma Koubayssi

Ogilvy PR Australia has added two staff – Sarah Creelman joins Ogilvy PR as account director from CBS Interactive and Emma Koubayssi joins Pulse Communications as senior account manager.

The announcement:

Sydney, November 17, 2011: Ogilvy Public Relations Australia, a joint venture between Ogilvy PR Worldwide and STW Group, continues its pattern of growth today announcing two new senior hires. Sarah Creelman has been appointed as Account Director to focus on a portfolio of consumer lifestyle brands including Canon. Ogilvy PR won the Canon consumer business in September following a highly competitive four-way pitch.

Creelman joins from CBS Interactive where she spent nearly four years working on its consumer and entertainment brands, such as GameSpot AU, CNET, TV.com and last.fm, driving PR, events and partnership activity. Prior to that, Creelman worked at network PR agencies, driving campaigns for global consumer brands including Samsung, Hitachi and 3 Mobile.

Ogilvy PR Practice Director, Amanda Kiddle, said: “Sarah joins at an exciting time for the agency, following some key strategic wins, and incremental growth in integrated brand communications work.  She is a key hire to our expanding team and our vision to continue to drive great content-led, collaborative and conversational campaigns.”

In another senior hire, Emma Koubayssi joins Ogilvy PR’s consumer agency, Pulse Communications as Senior Account Manager. Koubayssi most recently worked at London’s Diffusion PR, working within the retail and consumer sector directing a number of client accounts including high street giants Mothercare and Early Learning Centre. Her role will see her working across the Nestle and Canon accounts.

“Emma brings a strong agency background and solid track record in developing and implementing successful campaigns,” said Pulse Managing Director, Matt Buchanan. “She also has great experience and proven results in building new business, and will be a wonderful asset to our business.”

Source: Ogilvy press release

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