Ogilvy PR Australia wins pitch for Veda

Ogilvy Public Relations Australia has been appointed by data intelligence and insights firm Veda following a pitch, with the agency’s business-to-business consultancy Howorth and sister brand agency Pulse working on a national PR campaign for the Australasian company.

The announcement:

Ogilvy PR Australia appointed to support Veda PR activities in 2012
Sydney, December 16, 2011: Ogilvy Public Relations Australia, a joint venture between Ogilvy Public Relations Worldwide and STW Group, has been appointed by Australasia’s leading data intelligence and insights firm Veda, following a competitive pitch.

The appointment from January next year, will see specialists from Ogilvy PR’s business-to-business consultancy Howorth and sister consumer and brand agency, Pulse work together to develop and implement a national PR campaign for Veda.

Howorth and Pulse will be supported by Ogilvy’s 360 Digital Influence teams to ensure social and traditional media integration. Ogilvy PR will also work closely with Veda’s communications team to grow brand awareness of the company, with a particular focus on its Commercial Credit Risk and Consumer Credit Risk (B2C fraud identity and credit file) markets.

A leader in credit reporting, analytical tools and marketing services, Veda serves a diverse range of markets including large financial institutions, small to medium sized enterprises, and consumers. It provides services in Consumer Credit Risk, Commercial Credit Risk, Credit Analytics, Data Solutions, Fraud and Electronic Verification, Insurance, Automotive, Customer Location Services and Commercial Information Brokerage.

Kieran Moore, Ogilvy PR Australia’s Chief Executive Officer, said the win reaffirms Ogilvy PR Australia’s ability to offer highly specialised services tailored specifically to meet a client’s business needs.

“The grouping of expertise from multiple agencies and practices is a key strength within the Ogilvy PR offering in Australia and one which enables us to meet the diversity of client’s requirements within very specialised areas,” she explained. “We are also finding the demand for this approach is increasing within the current climate and having our deep expertise under one roof facilitates a tailored response that can address complex requirements. We are excited about the prospect of putting this deep specialisation to work for an outstanding market leader such as Veda.”

Veda’s Marketing Communications Manager, Katherine Craig, said: “Veda is undergoing an exciting period of growth and change and we needed a PR agency with a track record in delivering successful campaigns. We were very impressed by Ogilvy PR’s understanding of the challenges and opportunities in our market, and in their ability to offer a depth and breadth of expertise. Ogilvy PR’s approach and philosophy matched well with ours, and we look forward to working with the team to make 2012 a successful year.”

Ogilvy PR Australia is a joint venture between Ogilvy PR Worldwide and STW Group, Australia’s leading marketing content and communications services group. Veda is Australasia’s leading provider of commercial and consumer data intelligence and insights and has been at the forefront of the information services industry for many decades.

Source: Ogilvy PR press release