F.Y.I.

Ogilvy PR launches measurement tool

July 2, 2014 11:30

Ogilvy Public Relations Australia has launched its proprietary measurement system, Impact4.

The announcement:

Ogilvy Public Relations Australia, part of STW Group, has launched its proprietary measurement system, Impact4, which offers its clients and organisations more than 70 different tools and techniques to measure public relations and communication campaigns.

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