Ogilvy PR wins Tourism New Zealand pitch in Australia

July 14, 2025 3:56

Tourism New Zealand has appointed Ogilvy PR as its Australian public relations agency of record, following a competitive pitch process.

The appointment comes as the tourism body prepares to launch several global brand initiatives and experiential campaigns — some of which form part of a broader push to encourage visitation from the Australian market.

Ogilvy PR will work closely with Tourism New Zealand’s wider agency village, including Mindshare and TBWA Sydney, to ensure it aligns with global creative platforms and other marketing activity.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.