‘Unlike anything they’ve done before’: It’s Friday launches first work for Greater Bank

July 14, 2025 10:35

Greater Bank has launched its first campaign from recently-appointed agency It’s Friday, with a “perfect metaphor” depicting the home loan market.

The independent creative agency was appointed earlier this year, tasked with creating a new brand platform and vision for the challenger brand. The new platform is yet to come, understood to launch later this year or early 2026.

This first piece of work instead delivers on a product from Greater Bank — its Digital Home Loan offering. With this product, people can apply online for a home loan in less than 15 minutes with no paperwork.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Campaign digital home loan Greater Bank Home Loan It's Friday Kate Messenger Vince Lagana

1 COMMENTS

Jerry 14 Jul 25

Pretty hard to top the Seinfeld ad from 16 years ago. That was pretty fresh.

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‘Unlike anything they’ve done before’: It’s Friday launches first work for Greater Bank

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