Ogilvy retains BMW after four-way pitch

Ogilvy has been retained by BMW Group Australia as the car firm’s creative agency following a competitive pitch.

The closed door pitch saw three agencies go head-to-head with Ogilvy for the BMW and Mini account with BMW general marketing manager Stuart Jaffray describing all pitches as “impressive”.

“We respect and appreciate the efforts that were put in by the four pitching agencies, and it was a tough decision for us to make,” he said. “Ultimately we have chosen the agency that provided the most comprehensive and innovative response to our briefs.”

The win is the second for Ogilvy in a fortnight, following its success in picking up the Hahn account from Lion.