Ogilvy Sydney appoints Gavin McLeod as Executive Creative Director

Ogilvy Sydney has appointed Gavin McLeod as its executive creative director.

McLeod is returning to Australia after two-and-a-half years as the ECD for AKQA San Francisco. Prior to that, he was one of the founding members of R/GA Sydney and spent four years its ECD.

Sally Kissane, Gavin McLeod, Michelle Holland and David Fox

McLeod takes over from Derek Green, who left the agency in August last year to go on paternity leave. Green has since moved to Chicago to be the ECD at We Are Unlimited.

In 2018, Ogilvy Sydney merged its creative, content and social teams to streamline the creative process and integrate its offering.

Ogilvy CEO David Fox said a global search was undertaken to fill the position as they sought someone with both creative and technological capabilities.

“It’s no secret that the future of our industry lies at the juncture of brand and CX. It is something we recognised years ago when we began implementing our ‘one Ogilvy’ model to focus on creative data and innovation, in addition to our legacy work in mass media,” Fox said.

“But now it’s time we move the agency into the next level of digital and brand experience, as our world moves towards providing a holistic customer experience. Gavin’s broad digital experience and data-led creative thinking is a perfect fit for this ongoing evolution. He understands that brand communications is not just about interrupting consumers but it’s about getting them involved in a brand and engaging them at the right time with the right message. This approach teamed with his strong leadership skills and local/global know how is a welcome addition to our established team. We’re all excited to have him on board.”

McLeod said of his appointment: “These are exciting times. Digital has enabled brands to engage with consumers in a multitude of new ways that demand creatives to think beyond traditional advertising channels. So I’m delighted to be joining an agency that has a shared belief in the power of innovative ideas and impressive capabilities to drive long-term business results.”

Ogilvy Sydney managing director, Sally Kissane said: “The agencies that continue to grow and thrive in this challenging market are those that couple great brand building, with impactful connections throughout the entire customer experience.

“This belief is central to our culture and creative approach at Ogilvy, and something Gavin’s skillset and background will complement brilliantly.”



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