Ogilvy Sydney restructures creative, merging creatives, content and social into one department
WPP’s Ogilvy Sydney has made changes to its creative arm by merging creatives, social and content creatives into the one team.
As well as integrating its social and creative departments, Ogilvy has appointed two former Clemenger Sydney staffers, Ben Smith and Luke Hawkins, as creative directors.

The Ogilvy Sydney team
How could it possibly work otherwise????
This has already been done by newer and nimbler indie agencies. How long does it take these big ships to turn?
Calling them copywriters gives the game away that you haven’t changed at all.
Surely this is an ‘OK let’s do a silly one’ school photo right?