Ogilvy Sydney retrenches creative staff, CD Andrew Ostrom exits
A restructure in the creative department at Ogilvy Sydney has led to a number of creatives being made redundant, Mumbrella can reveal.
The most notable casualty is creative director Andrew Ostrom, a hire made by former ECD Chris Ford, who left the agency in May.
Ford’s replacement Brett Howlett, who joined Ogilvy in August from Archibald Ingall Stretton in the US, said:
It is a business reality that as a consultancy we must constantly review and recalibrate based on market and client demands; in this instance the process has regrettably resulted in several staff moving on.
Bring back the white jacket! they were the good ol days Ossie! Loved it
A shame to let such a talented guy go. He was better than Ogilvy anyway…
An agency of Ogilvy’s stature might have realised that it is quite damaging to their brand to attempt to airbrush over significant redundancies with a perky announcement of a single new hire.
recalibrate – thats a new one for firing people
One way of looking like you’re actually doing something is to fire and hire. But eventually you have to stop doing that and start producing the work. Looking forward to some great work from Ogilvy – once they stop all the hard work of “recalibrating.”
Always a nice move for the Agency to shed staff just before Christmas.
Agree with Jo, you gotta love agencies – always spreading cheer at Christmas – to staff and their families.
Something is very wrong with this industry – and I think it’s got something to do with the people who run it.
They’re either heartless or stupid – able to see the next quarter but not beyond that.