Vinnies and GY&R Sydney have created a multi-platform campaign to push more people through the doors of the charity shop using local and international musicians.
The campaign called Signed Finds has asked artists such as Moby, Boy&Bear, Goyte, Sneaky Sound System, Neil Finn, The Wombats, The Living End and The Vines to donate and sign old clothes and personal items which will be hidden throughout the 253 stores across NSW.
Fans of the charity’s Facebook page will receive hints as to the locations of the garments and encouraged to visit the stores to find them. Fans can also search for #signedfinds on twitter.
GPY&R ECD Julian Watt said: “It’s a highly creative business initiative, and exactly the sort of thinking we’re pushing in the agency. Everyone wins. One of those self perpetuating ideas.”
Luke Simkins, a senior creative at GPY&R, said: “Signed Finds is one of those creative perfect storms. Recording artists get to do something cool for their fans and fans can get their hands on an amazing piece of memorabilia – all while helping people in need.”
The initiative begins on today and continues through the summer festival season, as long as the clothes hang around.
ECD: Julian Watt
CONCEPT: Luke Simkins
Nathan Dunn, David Jackson, Steve Iannello, Ben Akers, Michaela Brown, Luke Simkins
PLANNER: Michaela Brown
ACCOUNT MANAGEMENT: Emma Boyle, Paul Coles, Corina Oborocianu
PRODUCERS: Alex Hay, Bohdi Lewis, Luke Simkins