OgilvyOne Melbourne secures Hairhouse Warehouse
Direct marketing agency OgilvyOne Melbourne has secured Hairhouse Warehouse, its second client win for 2011.
The announcement:
March 15, 2011 –
OgilvyOne Melbourne has secured Australia’s leading hair franchise brand Hairhouse Warehouse in a great start to 2011.
Working with the Hairhouse Warehouse team, OgilvyOne will lead all above- and below-the-line activity, store-specific local area marketing, brand evolution design, digital and CRM strategy, and PR and Social Media campaigns, which will be lead by the most recent addition to the Melbourne agency, Ogilvy Public Relations.
“Hairhouse Warehouse is Australia’s most successful franchise hair brand and is poised for stellar success across its current network of 130 franchised salons. We’ll be working to deliver some exciting and dynamic work for the brand throughout the year, supporting both its consumer and franchise growth strategies,” said Catherine Graham, Head of Consulting at OgilvyOne.
According to Hairhouse Warehouse General Manager, Arthur Mitroulas, OgilvyOne was awarded the work after showing a solid understanding of the brand’s needs whilst highlighting key creative areas for growth and brand development.
“We’re looking forward to working with the Ogilvy team and developing a strategic partnership to support our exciting expansion plans into new channels and international markets, as well as creating some new leading brands within the hair industry.”
Hairhouse Warehouse is the burgeoning agency’s second win for 2011 after securing Melbourne Convention & Exhibition Centre earlier this year.
Source: The Reputation Group press release
