Old El Paso adds a game to its packaging, inviting families to play around the dinner table

Old El Paso is trying to bring some fun to the family dinner table by adding a game, the ‘Taco Tuesday Spinna’, to the back of its meal kit boxes.

When a participant hits the spinner, they can be challenged to steal a bite from another player’s taco or eat a taco with no hands.

Old El Paso claims that almost half of Australian families find dinner conversations difficult, but all would like to introduces tools to help boost conversation.

Old El Paso spokesperson, Bronwyn Cheng, said dinner rituals have become increasingly important.

“Just over half of Australian parents say Mexican is the food that is the most likely to get them to a table to eat together so rituals like Taco Tuesdays not only save precious decision-making energy, but also offer a fun and relaxed meal that everyone in the family can help to prepare and share,” Cheng said.

Ben Couzens, creative tinker at Thinkerbell added: “Old El Paso has a global brand platform of ‘Make Some Noise’, and that’s what Spinna is encouraging families to do. Also, creating some family entertainment out of the box is something we’re pretty proud of.”

The Tuesday Taco Spinna has also launched on Old El Paso’s range in England, Ireland and New Zealand. The game can also be downloaded from the Old El Paso website.

The promotion will run for a limited time. The Spinna will be included on select packs. Social media videos will support the promotion.


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