Old Spice brains joins NineMSN digital summit
One of the Wieden + Kennedy team behind Old Spice’s celebrated social media campaign will be among the speakers at at a digital marketing summit organised by NineMSN in Sydney in November.
The announcement:
Sydney, Australia, 22 September 2010: ninemsn announced it will reignite its successful Digital Marketing Summit as Fast Forward Five (FFWD5) this November, with a world-class speaker line-up to share their insights and predictions about digital media and marketing over the next five years.
The invitation only event, to be attended by 500+ senior marketing professionals, media agencies and the creative community, will be held on 17 November, 2010 at Sydney’s Luna Park.
ninemsn has secured some of the world’s industry-leading digital marketing and media specialists as speakers at FFWD5. The global and local speakers will talk about changes over the next five years in areas such as the evolution of content, the digital consumer, the increasing importance of data and the secrets behind many of the big global marketing campaigns of the last 12 months.
Delegates will also be treated to an immersive, interactive and futuristic experience within Luna Park to see and feel what the future holds in the digital world of convergence, social networking, digital retail, search, how technology will influence the consumer experience and the commercialisation of an audience .
“As Australia’s largest online publisher, ninemsn is delighted to announce what is set to become the biggest digital event this year, with some of the biggest names in digital marketing and media sharing their insights behind some of the best digital campaigns in the past 12 months, plus their predictions on what’s ahead for our industry in the next five years,” ninemsn CEO Joe Pollard said.
“It is designed to be informative, interactive and thought-provoking for our guests. As the name suggests, FFWD5 will be an exciting opportunity for marketers and media specialists to spend a day truly immersing themselves in the future of our industry and take away some really valuable insights.”
Some of the confirmed speakers for FFWD5 include:
- Microsoft CVP, Global Ad Sales and Strategy, Carolyn Everson – to discuss navigating the future of digital marketing
- Daniel Sheniak, Group Media Director, Nike at Wieden & Kennedy – the team behind Nike and Procter& Gamble’s Old Spice campaigns – to present the future of the big idea
- Jeffery Cole, Director of the Center for the Digital Future – to discuss the future digital consumer
- Linda Kovarik, Head of Strategy, Creative Sherpa – to present the future of social media and its relationship to paid and owned media.
Additional speakers will be announced in the lead-up to this important event.
Source: NineMSN press release
