Oliver Shawyer appointed as Port Adelaide Football Club marketing manager

AFL club Port Adelaide has appointed marketer Oliver Shawyer as general manager, marketing and digital, as part of the team’s aggressive growth strategy.

Shawyer was an original partner in creative agency Behaviour Change Partners with BMF co-founder and ex Campaign Palace Chairman, Paul Fishlock in 2012.

Shawyer joins Port Adelaide Football Club as GM marketing and digital

He left Behaviour Change Partners last year to take the MD role at Feel Creative, leaving that role in February this year. He will be taking up the Port Adelaide role in two weeks after relocating from Sydney.

Port Adelaide Football Club executive general manager, Matthew Richardson, told Mumbrella: “Marketing and digital are playing an increasingly important role in driving the future growth agenda of the Port Adelaide Football Club and Oliver brings a unique set of skills, knowledge and experiences which are going to add significantly to our capability.

“We are an ambitious organisation with some exciting projects on the horizon and we are really looking forward to Oliver joining our team and leading these important areas across the organisation.”

Shawyer added: “I couldn’t be more excited. Having spent a huge amount of my upbringing in Port Adelaide (albeit being born and raised in Sydney), I feel like I’m more or less returning home to join an establishment that’s been a part of my family’s life since well before I was born.

“Having spent many years agency-side working across a wide remit of brands and challenges, I’m really looking forward to the move to client side and getting to have a much more focused strategic, end-to-end role to play. And importantly, one that’s aligned and accountable to the fundamentals of marketing and what it means to be a marketer.

“And the best of it all is that I get to do it surrounded and supported by a team of incredible off-field talent that includes the best of the business with the likes of Matthew Richardson (executive GM), Keith Thomas (CEO), Paul Vandenbergh (director Aboriginal programs), Stephanie Say (digital media manager), Daniel Norton (GM media), David Koch (chairman), and Holly Ransom (director), just to name a few.

“The opportunity to work for a brand that I care a lot about, in an industry that I’ve always wanted to be a part of, is literally a dream for me. As cliche and corny as it may sound, joining Port Adelaide Football Club is my dream job. And now it’s on me to return that favour to all the people that have allowed me to get what I want.”


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