Olympics coverage dominates Tuesday, helps push Seven News to 1.478m metro viewers

Seven’s Day 3 coverage of the Tokyo 2020 Olympics continued the network’s dominance of linear entertainment programming this week, with the Night and Evening sessions both cracking the million metro viewer mark.

The Late Afternoon session was watched by 906,000 metro viewers, before Seven News brought in a significant 1.478 million metro viewers at 6pm.

The aforementioned Evening session was a women’s sport bonanza, and included the Matildas fighting for a tough draw with the USA in the football, as well as a tough loss by Aussie basketball team the Opals.

The Night session saw several Aussies compete in key swimming heats. But the big talking point of the day came during the women’s team final artistic gymnastics, after high profile US athlete Simone Biles withdrew from the event mid-way through, with her team having to settle for the silver medal behind Great Britain.

Seven’s Tokyo 2020 Night session also topped the 16-39 and 18-49 advertising demos, while Seven News topped 25-54.

No entertainment programming outside of the Olympics cracked the top ten metro programs for the evening, with Ten’s Australian Survivor going the closest with 618,000 metro viewers.

Nine’s Beauty and the Geek had 541,000 metro viewers, but was beaten by Seven’s Morning and Late Night sessions of Tokyo 2020.

Seven unsurprisingly had a winning network share, with 45.6% ahead of Nine’s 19.6%, Ten with 16.4% and ABC with 12.2%.

Seven had a primary channel share of 32.4%, and also topped the multi-channel stakes as 7Mate took 8.3%.


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