OMA Christmas card raised $2,500 for NSW Rural Fire Services
The Outdoor Media Association will donate $2,500 to the NSW Rural Fire Service with proceeds raised through its Christmas card campaign, ‘Click, share and care’.
The announcement:
This month the Outdoor Media Association (OMA) will donate $2,500 to the NSW Rural Fire Service (RFS) as part of the ‘click, share and care’ online Christmas card. For each interaction on the Christmas microsite, the OMA pledged to donate $1 to the NSW RFS to assist in the valuable work they do for the community and help alleviate the impact of the devastating bush fires in 2013.
The concept was developed with new web design start-up, Black Nova Digital, saying “We welcomed the opportunity to work with the OMA to build their Christmas 2013 web application and to also contribute to an organisation that really makes its impact felt when bushfire season arrives. As an RFS Volunteer myself, I know the donation will make everyone’s life a little easier when fighting a bushfire. Thanks to everyone at the OMA for their holiday gift this season,” said David Theodorou, CEO of Black Nova Group.
“The 70,000 men and women of the NSW RFS are grateful for the support and generosity of groups such as the OMA. Our volunteer firefighters do not seek recognition for their service but appreciate the support through donations to help them to carry out the vital work that they do to protect communities from the onset of fires and other emergencies,” Russell Taylor, AFSM, NSW Rural Fire Service Group Manager Executive Support.
“The OMA’s Christmas microsite asked recipients to write an E-Christmas card to the OMA and in return the OMA would donate $1 to the NSW RFS,” explained Julie Jensen, Director of Marketing for the OMA. “Each ‘share’ of the app through social media added another $1 to the donation, until we reached our goal of $2,500.”
“We received some lovely messages and the microsite gave us that personal connection with our colleagues, as well as supporting a worthy local cause.”
Source: Outdoor Media Association press release.
