OMA data shows billings improved up nearly 30% in 2022
The Out of Home (OOH) industry in Australia has seen a 27.6 per cent jump in net media revenue in 2022 up to $1.1 billion from $831.1 million in 2021.
OOH media was one of the hardest hit media channels during the 2020 and 2021 Covid-19 lockdowns.
According to the Outdoor Media Association (OMA) data, roadside billboards (over and under 25 square metres) had the majority of revenue, with $463.8 million in bookings in 2022. This was up from $362.5 million in 2021.
Retail, lifestyle and other came in at $257.9 million, while roadside other (street furniture, bus/tram externals,
small format) had $238.5 million in revenue in 2022.
Transport (including airports) saw its revenues double to $100.3 million.
Digital Out of Home (DOOH) revenue accounts for 64.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.9 per cent*for the same period in 2021. No figures were disclosed.
The report comes just days after ASX-listed oOh Media posted a 406% year-on-year (YoY) increase in reported net profit after tax to $31.5 million, bouncing back from a $10.3 million loss at the end of 2021.
The group revenue for the 12 months ended 31 December 2022 was $592.6 million, an 18% YoY increase from $503.7 million in 2021.
Previously released revenue figures have been adjusted to reflect changes in the OMA membership. The OMA estimates that it represents close to 100 per cent per cent of the OOH industry in Australia.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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