OMA data shows billings improved up nearly 30% in 2022

February 22, 2023 9:36

The Out of Home (OOH) industry in Australia has seen a 27.6 per cent jump in net media revenue in 2022 up to $1.1 billion from $831.1 million in 2021.

OOH media was one of the hardest hit media channels during the 2020 and 2021 Covid-19 lockdowns.

According to the Outdoor Media Association (OMA) data, roadside billboards (over and under 25 square metres) had the majority of revenue, with $463.8 million in bookings in 2022. This was up from $362.5 million in 2021.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.