OMD continues 18-year partnership with Beiersdorf

Darcy Song

February 22, 2023 9:07

OMD will continue its 18-year partnership with German personal-care company Beiersdorf as its media agency in Australia and New Zealand.

The company, which includes brand Nivea and Elastoplast, took its media planning and buying needs to market via multi-agency pitch, but ultimately remained for OMD.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Beiersdorf Clynton Bartholomeusz Elastoplast Laura Nice nivea OMD OMD Australia

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

OMD continues 18-year partnership with Beiersdorf

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE