Marketers scale back spend as lockdowns hit outdoor advertising

The recovery of the out-of-home advertising sector has slowed after lockdowns in New South Wales and Victoria saw marketers scale back their spending, latest figures have shown.

While revenue in the three months to September climbed 50% against the same period last year, it was down almost 22% on the second quarter, according to the Outdoor Media Association (OMA).

OMA chief executive Charmaine Moldrich predicted the fourth quarter would see a return to more robust growth.