OMA launches campaign for Missing Persons Week
The Outdoor Media Association has launched an ad campaign that provides $170,000 of free panel space to support National Missing Persons Week.
The campaign aims to find Shannon O’Brien from the Central Coast, who went missing in April 2011, and Siriyakorn ‘Bung’ Siriboon from East
Melbourne who has been missing since 2 June 2011.
The campaign is set to run until 6 August.
OMA CEO Charmaine Moldrich said: “The OOH industry is proud to
support such an important cause. We know that OOH advertising is
a highly visible medium that reaches people in their communities
and our hope is that the message is seen by someone who can help
provide the information needed to find Shannon and Bung.”
The campaign includes taxi backs, shopping centre and university
panels, a roadside billboard as well as bus shelters and free standing
panels in Sydney and Melbourne CBDs.
