OMA members lend OOH assets for RSL’s Anzac Day initiative

The Outdoor Media Association (OMA) and its members have again pledged support for RSL initiative ‘Light Up The Dawn’ ahead of Anzac Day.

OMA members will help promote the initiative nationwide across digital signs. ‘Light Up The Dawn’ first came about in 2020 to encourage Aussies to honour the armed forces despite COVID-19 forcing the cancellation of the traditional march and services.

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